What we do
Yvaya Farm is headquartered in Ghana’s dynamic capital, Accra. We transform fresh fruit into all-natural tropical dried fruit products – and in doing so, we catalyse African potential through climate-smart agro-processing that creates sustainable jobs, raises incomes, and protects the environment.
We facilitate rural-urban business by linking rural farm produce to local and foreign urban retail opportunities. Our work stimulates economic growth by enhancing an under-developed local value-added agribusiness sector. The unrealised potential of agribusiness to accelerate development has meant unrealised job creation, unrealised infrastructure development, and unrealised opportunity for other businesses within the value chain.
We focus on creating sustainable opportunities to lift our target demographics out of poverty to middle-income status through collaborative growth in the agricultural sector.
Yvette - Founder/CEO
A Stanford University (CA, USA) graduate, Yvette brings analytical thinking and academic rigor to team leadership and business development, sales and fundraising. In 5 years, she has raised over $170k in various personal and business awards, grants, and loans. Born and raised internationally, Yvette moved to her native Ghana in 2015.
Emmanuel - Founder/COO
Emmanuel is a multi-lingual entrepreneur. An Ashesi alumni, he started a foundation while at the university to teach good agricultural practices to farmers in Berekuso - as well as starting a dried pineapple company. After graduating he brough his technical and social experience to his role in pure and just, managing all operations and farmer liaisons.
Alice Asamoah, Asst. Production Manager
Thanks to the training and support from Eben (Production Manager), Alice has learned the taste and preferences of Pure and Just’s customers, enabling her to lead the packaging department and also assist the Production Manager. Alice feels fulfilled to see her work help feed thousands of people in Ghana and across the globe.
Henrietta Mensa, Facility & Sanitation Officer
Henrietta’s greatest desire has been to see others healthy. Thankfully, Pure & Just has given her the opportunity to express her desire as a Facility and Sanitation Manager. Her goal is to ensure that every worker is safe, and the company is serene for production to proceed smoothly without any hazard or contamination.
Eunice Okyere Darko, Quality Assurance Officer
Eunice is a recent grad from Kwame Nkrumah University of Science and Technology with a Bachelor of Science degree in Food Science and Technology. She leads quality assurance and legislation and provides innovative and feasible solutions to address food quality issues. Eunice envisions reforming the company’s activities to meet global quality standards and to increase its reputation as an exclusive hub for high quality dried fruits.
Justice Ofosu Enin, Administrative Assistant
Justice joined Pure and Just after High School and is currently a Junior at the University of Ghana, studying Geography and Resource Development. He’s a Data Science and Analytics enthusiast and has brought his interest in data analytics to support production and sales as an Administrative Assistant. Through his skills he aims to be a driving force behind the growth and productivity of the business.