Alice and Eunice stand indoors in front of two pull up banners with images and text referring to dried fruit and the CBI program

Eunice and Alice Attend Industry Workshop!

Hey, Eunice and Alice here! Quality Assurance Manager and Packaging Supervisor of Pure and Just Food! 🌟

On Monday, we had the privilege of attending a dried fruit workshop hosted by Centre for the Promotion of Imports from Developing Countries (CBI) - an agency that champions African businesses aiming to export to Europe. The session was a dynamic exploration of Customer Care, Value Chain Insights, Sweet Innovations, Labeling Logic, and ESG Enlightenment, which we thoroughly enjoyed.

Here are some highlights from the event:

•⁠ ⁠By engaging with company experts, we discovered the power of meaningful communication to truly understand the impact of customer complaints before delving headfirst into solutions.

•⁠ ⁠⁠We dissected into our value chain and did not only identify strengths and weaknesses but also uncovered trends and quality enhancements.

•⁠ ⁠We also learnt that Environmental, Social, and Governance systems are guides for sustainability, alongside the allure of clean and green labeling which is a growing interest for customers, stakeholders, and investors alike

Now picture this — a natural sweetener crafted from tropical mangoes and pineapples, ginger-dusted dried mangoes among others, were the myriad innovations from our stellar teams

Together with knowledgeable representatives from the dried fruit industries and the CBI team, we unearthed invaluable insights!

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