It’s not rocket science. Founding and operating a dried fruit manufacturing company takes diligence, planning, and teamwork –– not genius. With the right support and resources, any two Ghanaians could come together and build a company to support sustainable livelihoods and contribute to making Ghana an easier place to live.
COO Emmanuel Ampadu spoke with JoyNews (Ghana) for their Food Chain program, on the Pure and Just journey and how to run a successful, global agribusiness. In the interview he also addresses challenges for the industry, including low and even declining raw material availability (not enough fruits!) and the initiatives we are employing to keep producing (including regional sourcing from Ivory Coast and Togo).
Watch the full video here: https://youtu.be/f8up5anlH2w?si=Zf92Dou7McqUOX2M
P.S. Last week, in our 8th year of business, we loaded our 8th export container for export. It’s pretty special to see how far we’ve come, all of us together, from a ramshackle, inexperienced team to the 100 person-strong company we are today!
P.P.S It’s Emmanuel’s birthday tomorrow ! To celebrate the founders’ birthday month, and nearly a decade of business, we’re running a month-long promotion on our Ghana webstore. We’re giving you 28% off all orders through shop.yvayafarm.com !
A sunny delicious energy boost from us to you to celebrate many years of life and growth and success 😊🥭✨